What Is Marketing Automation?

Identify and Direct Sales to Lowest Hanging Fruit !

Marketing is a process that typically involves many repetitive tasks around messaging both prospects and existing clients.  Marketing objectives can be boiled down to just a few simple points:

  1. Targeting messaging based on contact profiles
  2. Delivering relevant and timely messaging
  3. Directing sales to those that are ready to purchase
  4. Nurturing existing clients by delivering relevant useful information in a timely manner

 

Many companies are spending a lot of money on their marketing materials which may include:

  1. Websites
  2. Brochures
  3. Education (white papers, webinars & seminars)
  4. Social media services
  5. Trades show booths

 

They will then spend even more money by advertising or allocating resources to:

  1. Search engine optimization (SEO) services
  2. Pay per click (PPC) ads from Google or other search engines
  3. Social media amplification
  4. Blogging
  5. Telemarketing
  6. Print ads
  7. Radio / TV Ads
  8. Trade show booths at conferences

 

All with the sole purpose to attract traffic to either the companys’:

  1. Website
  2. Physical address
  3. Email address
  4. Phone number

 

The above when executed properly will normally achieve the attraction goal. Marketing automation systems take the baton once a prospective customer has been attracted. This is where the very important profile information will be deposited, this information may include interests, requirements, pains, timelines, and all the relevant contact information. Based on the profiling information, the marketing automation solution can automatically deliver relevant messaging and furthermore score each individual prospect based on the pains, budgets and timelines in order to better direct sales to the lowest hanging fruit.

At Serex we have studied the basic tenants of marketing and have solutions that can help determine which marketing automation solution can best execute the important marketing strategies based on your:

  1. Requirement
  2. Budgets
  3. Type on usage (online or offline)
  4. Staff dynamics & HR
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